Silicon Valley Code Camp : October 9th and 10th, 2010
Athol Foden
President · Brighter Naming
About Athol
Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names.
Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
Speaking Sessions
From Code to Product to Company to Brand
Until you get paid it is just a hobby or an academic exercise. This interactive talk will layout the basics on how to quickly and properly productize some code, register and set up a business, and the initial business strategy. More importantly, it will help you to plan your marketing attack, product differentiation and unique sales proposition. Discussions will focus on strategic targeting and building a brand quickly by executing on some core marketing basics properly.Speakers: Athol Foden Ben Foden