Silicon Valley Code Camp : October 6th and 7th, 2012

Edward de Jong

About Edward
Mr. de Jong has been programming since 1970. He started with punch cards on an IBM 1620, a lightning fast 100 instructions per second machine, and then progressed to Mainframes, Minicomputers, Workstations, Personal Computers, and Mobile Devices. What next? microscopic biocomputers? He spent two years developing about 80 mobile apps, mostly for the iOS system, but then switched to cross-platform technologies so that he could deliver Android and iOS simulataneously. He is platform neutral, in that he is more interested in the revenue the platforms generate than any blind loyalty to a single company. Mr. de Jong has programmed in Fortran, PL/1, Basic, Cobol, C, Pascal, Modula-2, Python, APL, ICON, Objective-C, Actionscript. Javascript, and others. Mr. de Jong was the original author of Wordstar 2000, a popular word processor, and also the author of Discus, a million-selling graphic design product.
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Speaking Sessions

  • the business of making & selling iphone and android Apps

    3:30 PM Saturday   Room: 3525
    Been thinking about creating the next great iPhone and/or Android App? Want to know how much money is out there? What happens if you don't generate a hit? Which platform is the most valuable? How much does it cost to make an App? How long does it take? How many Apps do people buy? Which countries buy the most Apps? How much is it worth to have an App in a foreign language? What are the best methods for making them? These questions will be covered in this talk. This session is for people who are considering designing, developing, or publishing an iPhone or Android app, and want to know the business aspects of the process. This is not a coding session, but a session about what tools are used, how long it takes, what the rewards are likely to be, and what happens after your app has been submitted to the store. I have written over 80 Android and iPhone apps, and watching them sell over the years I have some valuable experience about the good and bad aspects of this new publishing environment. I will point out some of the current pitfalls and problems with the App store ecosystem, propose some solutions, and also pass out tips on how to make an App that works smoothly on a large range of devices.