Silicon Valley Code Camp : October 6th and 7th, 2012
Ken Rutsky is a B2B marketing consultant focused on helping his clients breakthrough and become market leaders. Ken is the author of the soon-to-be-published book, Launching to Leading: How B2B Market Leaders Breakthrough, Lead, and Transform their Markets. Ken has spent more than 20 years in B2B marketing roles, including launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.
Today, as KJR Associates, Inc. Founder and President, Ken leverages his knowledge and experience and his Breakthrough Marketing framework to help his clients, who have included FireEye, Nimsoft, Cisco, Sophos and others, to lead and transform their their markets.
Marketing is undergoing such radical changes that some have even suggested that programmers, or so called "Growth Hackers" will replace marketers altogether. This session will explore the Velocity Marketing Revolution happening before our eyes, and how Product Managers, Engineers and others should think about it and take advantage of the opportunities it provides.