Silicon Valley Code Camp : October 3rd and 4th, 2009session
Web Analytics - Do I really need it?
About This Session
You built the killer app, created an awesome web site, and started a social media buzz.
But nobody is buying. You have tons of visitors, but no conversions.
Using a variety of free tools you'll be able to track who, why and from where your visitors are coming. Re-adjust your marketing buzz, optimize your site, and ultimately get more people more of what they want. Learn to match your product to your customer needs.
We'll cover the basics, the installation and configuration of Google Analytics and answer any specifics you may have.