Athol Foden
President, Brighter Naming
Silicon Valley Code Camp : October 8th and 9th, 2011.Session
Pragmatic Naming for Programmers and Product Managers
About This Session
Your name is your most used marketing weapon in the battle for mindshare. It is not the brand or the product, but a very important handle for the brand promise.
So how does a product manager find a clear, available and unique name for your software product or service? And how do you trademark and protect it? Come hear the practical experience of Athol Foden from http://www.BrighterNaming.com (a former techy), share his practical knowledge of high tech naming.
The Speaker(s)