About This Session
For the coding enthusiast, learn about the plethora of analytic tools to measure web traffic, its effectiveness and all the technical doo-dahs that make up a website.
For the business-minded developer, learn about what tempts visitors into consumers of information, and converts prospects into customers.
For those in-between, you'll get a little art, science, and interesting know-how to manage a web presence to drive more business.
The Speaker(s)
CMO, The Spectrum Group Online
CMO & Content Strategist for a Silicon Valley digital marketing agency, Alyson brings over 20 years of marketing experience to her SVCC sessions. She blogs regularly on a variety of online marketing topics including SEO, content marketing and link building.