About This Session
There’s a lot of confusing jargon about Search Engine Optimization. We’ll cover the basics, including what it is, how to capitalize on it for your website and social media, and how to tie it into real-world business. Key takeaways include:
* Connecting SEO to Buying Behaviors
* Elements of an SEO plan
* How to address the needs of the Human Audience vs. search engine bots
Time: 9:15 AM Sunday Room: 4221
The Speaker(s)
CEO & Data Scientist , The Spectrum Group Online LLC
Massimo Paolini is the CEO of The Spectrum Group Online, a digital marketing agency.