Massimo Paolini
CEO & Data Scientist, The Spectrum Group Online LLC
Massimo Paolini is the CEO of The Spectrum Group Online, a digital marketing agency.
Silicon Valley Code Camp : October 3rd and 4th 2015Session
Keyword Research Under a Microscope: Advanced SEO Techniques
Understand how your audience searches for your services or products and apply this information to your website.
About This Session
This session focuses on the applied science of SEO. It gets into the nitty-gritty of search optimization fundamentals including keyword research and analysis. Key takeaways include: * Understanding SEO’s two audiences * 4 Phases of Keyword Research * Applying Keyword Research to Website Architecture
The Speaker(s)