9:45 AM Saturday
Silicon Valley Code Camp : October 11th and 12th 2014session

Technology and fashion awaken the soul of the shoe.

Understanding of wearable devices as a fusion of contemporary fashion and advanced technology. Detailed overview of existing products and code samples of sensors capturing physiological data. Insider view on collaboration with a fashion company.

About This Session

This talk will cover wearables in regards to the integration of fashion and technology. First we will explore the fashion industry, as a system for producing and distributing clothing and accessories. Then the speaker will cover aspects of modernization & globalization including eco-innovation, crowdsourcing and pre-tailing. This section will end by offering “insider hints” highlighting how to collaborate with a fashion company. Second we will cover advanced technologies used to build wearable fashion with an overview of MEMS (motion, position, environmental and capture) sensors and wireless (NFC, Bluetooth 4.0) connectivity used to build wearable fashion with code samples (iOS & Android) capturing physiological data. We will review of the current wearable market (eg. Nike Fuelband, Shine, Lark, Fitbit, Bodybug & Google - Glass / Moto / Ara). This section will provide a real world example of placing Bluetooth 4.0 connected MEMS devices into a shoe which will lead to some surprising capabilities (telling us how to exercise properly). This section will conclude by exploring this final thought. “If it looks amazing and does not work well people will forgive but if it works great and it is ugly, no one will wear it.” The talk will culminate by showing how these two industries will co-evolve and the different forms these collaborations can take. Their growth will now come from radically new products that combine the best that these two industries can offer.

Time: 9:45 AM Saturday    Room: 4221 

The Speaker(s)

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Siamak Ashrafi

CTO , Zoewave

Ash - CTO @ ZoeWave building physiologically intelligent combining biotech, mobile and fashion.

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Elena Eberhard

Public Relations and Special Events Manager , Academy Of Art University

is a Public Relations Manager in Academy of Art University School of Fashion