Silicon Valley Code Camp : October 11th and 12th 2014

Elena Eberhard

Academy Of Art University
About Elena
is a Public Relations Manager in Academy of Art University School of Fashion, with more than 15 years of experience in connecting fashion professionals and promoting creative designers. She started her career as Public Relations Director for Parfionova, a leading fashion house in Russia, producing runway shows and developing industry partnerships. After graduate studies in Management of Cultural Projects at Sorbonne University, Paris, Elena joined the international B2B fashion guide Modem and As an Editor of Modem Europe, she developed relationships with organizers of fashion weeks and industry trade shows in France, Italy, Germany, Spain, Turkey, Georgia, Scandinavia, Russia and the USA. After relocating to the Bay Area from Paris in 2013, Elena managed the international relations and expansion into US market for Premium Berlin. She consulted with fashion startups on international business development, and was a featured speaker on Fashion Wearable Tech at Silicon Valley conferences.
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Speaking Sessions

  • Technology and fashion awaken the soul of the shoe.

    9:45 AM Saturday   Room: 4221
    This talk will cover wearables in regards to the integration of fashion and technology. First we will explore the fashion industry, as a system for producing and distributing clothing and accessories. Then the speaker will cover aspects of modernization & globalization including eco-innovation, crowdsourcing and pre-tailing. This section will end by offering “insider hints” highlighting how to collaborate with a fashion company. Second we will cover advanced technologies used to build wearable fashion with an overview of MEMS (motion, position, environmental and capture) sensors and wireless (NFC, Bluetooth 4.0) connectivity used to build wearable fashion with code samples (iOS & Android) capturing physiological data. We will review of the current wearable market (eg. Nike Fuelband, Shine, Lark, Fitbit, Bodybug & Google - Glass / Moto / Ara). This section will provide a real world example of placing Bluetooth 4.0 connected MEMS devices into a shoe which will lead to some surprising capabilities (telling us how to exercise properly). This section will conclude by exploring this final thought. “If it looks amazing and does not work well people will forgive but if it works great and it is ugly, no one will wear it.” The talk will culminate by showing how these two industries will co-evolve and the different forms these collaborations can take. Their growth will now come from radically new products that combine the best that these two industries can offer.

    Speakers:    Siamak Ashrafi  Elena Eberhard